The University of Kentucky nike basketball draws quite a bit of attention to it from the media. Not only are they the most televised college basketball team in the country, but they are the most talked about on all the major sport networks. The Kentucky basketball means something to a lot of people, it is what it represents. That round orange nike swooshed basketball gives people a sense of hope, which is another reason why the media loves to cover it, whether they succeed or fail. As we know media influences public opinion, when a team like Kentucky is covered so often it brings upon fans who love them and fans who hate them. Some fans love the design of the basketball while some can’t stand the look of it. (cough, cough, Louisville, cough). No matter what, the media will always cover Kentucky basketball which brings a bunch of attention the nike basketball, the school and the program.