It’s FONT-amental

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The font used for this adidas logo is ITC Avant Garde Gothic Std DemiBold. It is located in Louisville, Ky. While the designers were making this billboard they knew that Louisville had two very key marketing aspects, 1 Muhammad Ali was born there and the University of Louisville is sponsored by them. They probably chose this font because it is very easy to read, yet it has a slight difference than most athletics fonts with its odly rounded letters.  

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On the top you can see the digital screen that has the canon logo on it. The font they use is very interesting, it is called Basic Latin. It allows all the letter to kind of cut in, and you can really tell with the C. The designers placed this digital screen in the middle of New York, and they probably chose the font to stick out and be different. Which makes it help onlookers spot it even though it is relatively small.

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This is apple doing apple things. The font they use for their company is called Helvetica Neue. This is very public because its hanging off the side of a sky scraper in Los Angeles. When designing this, the designers new that they didn’t need much when you have the apple logo, people run to this. But they did have to insert the tv and it is very interesting they went with the lowercase letters, definitely making a statement.

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This is a very cool wall painting publicly seen in a building within New York. The font they use is Tahoma. Even though this logo is designed with thousands of pictures the font used is still Tahoma. Im not sure if this font correctly communicates facebook message, and te placement of this logo isnt very good either. The designers probably chose this font to be friendly with no sharp edges and no upper case letters, in my opinion it isn’t working to well here.



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Finally, one of the best designers in the wold, Nike. They use the font Futura in this giant poster of Lebron James in Cleveland Ohio. They did everything right in this one. They chose this font because it is very powerful, with all caps it looks important and it is definitely an eye catcher for those on-lookers. The font is what makes the poster so powerful, without it, it would just be some weird picture. They did a great job with design by mixing an awesome font with a very cool picture.

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