Analysis 9+10

For my 9th movie review I was able to look at Rebeccas movie about the cannon camera. First, I just want to say wow. She did an amazing job describing both the camera and the company, hitting on all aspects perfectly. She started out with how the camera is created and how its design is perfect for a photographer. She then went on to discuss the human experience, describing how it is the most popular camera used by professionals in the world. When talking about the business/cultural/social aspects of the camera and cannon, Rebecca was able to give me some really interesting facts. One of them was that cannon made over 3 trillion dollars in revenue last year, which puts them at the most successful camera company in the world. When she described media she did a great job showing all the marketing campaigns they do on social media. At the end Rebecca had some very cool photos and overall her video was great.

For my 10th and final movie review I was able to watch Abigail’s movie about the Jam Trance Mini speaker. The speaker looks really cool! She began her movie by describing what the speaker is made out of and how it is assembled together. She then went on to describe how people use speakers every single day, and how important it is to our society. When talking about the business/cultural/social aspects of the speaker she did a great job differentiating between them. She explained how it can be used for conference calls in business, at a party for social, and then how people love bluetooth speakers like this for cultural. Abigail was able to also explain how the media portrays bluetooth speakers very well. This product sells for $40 on the market, she was able to mention the many retailers that offer this very product in their stores. Overall her video was good, it could have been better by adding better graphics or having better background music, but I still enjoyed it!

Analysis 7+8

For my 7th movie review I was able to watch Reba’s awesome take on infinity shoes. She did a great job hitting on every single point with extreme detail. At first I was a bit thrown off because I saw cheerleaders, and I thought to myself, this isn’t an object. But really it was a great introduction. Cheerleaders are the ones who purchase these shoes, because they are processed to weigh 3.9 oz. That is insane,  the fact that you can wear a shoe that weighs that little. She then went on to describe the business/social/cultural aspects involved with the shoes. By having these lightweight shoes so popular, this brand was able to create new product lines like backpacks. She then went on to describe how awesome of a social media game they have. With over 62 thousand followers, this is the easiest way to reach their customers, it also gives them access to a bunch of potential ones. Overall Reba killed t, she hit on all the main points and I learned a lot about infinity shoes.

For my 8th movie reviewI was able to watch Claires awesome movie on Chicago. This was actually the second Chicago movie in our group, which is really interesting because I know a lot of people who were born in Chicago. That being said it seems like a lot of people are from Chicago. Claire did a nice job showing the city, describing where things are and why things are so special. It was really cool how she described Chicago as being a place where people can openly express themselves through various art pieces, this truly inspires me. She then went on to talk about the history of Chicago and how the media portrays the city. She really focused on the sports teams and how they bring so much attention to the city because they are so good! Overall Claire did a really nice job, this makes me look forward to visiting Chicago even more.

Movie discussion summary

On Monday I was really able to get a lot of different perspectives about the three movies we are reviewing in class. Overall, the movies were good, the people that I was able to talk to really liked Wall-E and thought Helvetica was really boring, which is completely understandable.

The 5 key ideas/questions I got from that was;

1. About half of the people had actually watched the movies, which led to some difference of opinions when it came to actually watching it vs reading reviews. This gave me the idea to read the reviews as well so I could have both perspectives while writing.
2. A question that I had was how can I make 3 different movies, come together with the one central idea, design?
3. Another question I had was when writing, how do I not give a word for word synopsis of the movie, but overview it enough to where I can blend in the story with my writing.
4. A key idea that I had was to make sure that I saved my picture of the worksheet on Monday, so that way when I write, I can see the difference between what I said Monday before talking, and then what I said after talking to others.
5. Another question I got was how long should the paper be? Most averaged between 1-2 pages.

Analysis 5+6

First of all I would like to say, wow. Seth Gadbios absolutely killed this video. He followed everything from process, to human experience, to consumerism, to social, business, and cultural aspects, to how it is influenced in the media. The reason I mentioned all of that first is so I could spend some time talking about what this movie is really about. First, I didn’t even know this was a thing, making a coin in to a ring? How cool is that! I would love one of these things. Second, Seth made sure he went in to detail on each aspect, whether it was talking about how his family has been making these for years or describing the history of coins and their importance of design in respect to countries origins. Right, a lot to take in, but he did it in such a way that it was perfectly understandable and really made me interested. Overall Seth killed it and the ring is really cool.

The next video I reviewed was William Borders, awesome last name. This movie immediately caught my attention when I saw what it was about. If you haven’t figured this out by now, I am a huge UK fan, especially when it comes to basketball.William did a great job describing each aspect of the movie carefully, also the music in the background was awesome. He started out by talking about when it was built and the original design of rupp. He then went on to describe how much of an impact rupp has on central Kentucky, we live for basketball and he made that very clear in his video. William also did a great job describing how much of an impact has on social, business, and cultural factors, by showing how rupp is a world-wide known arena, it hosts games, concerts, and even monster truck jams! Overall I really enjoyed Williams video on Rupp arena!

Consumer Product

https://onmogul.com/jobs/social-marketing-manager-f7f5fead-54bf-436f-bf7a-e99b51428b04

Our groups product was Coca-cola. A little background on this product, Coca-cola is the most popular brand of soda in the entire world. It still pulls in the most money out of any soda, world-wide. Coke was found in 1886, and was discovered in the heart Atlanta. There are manufacturing plants for Coke all across the country, dispensing coke all over the world. Coke, being a world-wide brand, is in over 200 countries. It is sold through restaurants, grocery stores, gas stations, airports, etc. Basically, you can find coke anywhere convenience products are sold. Design has always been so important to Coca-cola. Although they have remained fairly consistent over the course of their 230 year life, they make sure to switch things up at times. Whether its the design of the coke bottle itself, or if it is their logo, Coke does a great job with their design.

Analysis 3+4

For my 3rd movie I was able to review Ellie Hollons video. It was all about rupp arena and how amazing it is. Which in my opinion, it is the best college basketball arena in the country. To start off Ellie focused on the structure of rupp and how it was built so that it allows fans and anyone entering rupp arena to easily find their seat, and provide them with a safe experience. She then moved on to talk about human experience. Ellie did a great job describing all the different kinds of events that go on with rupp arena. Obviously starting off with the world famous Kentucky basketball, to concerts, graduations, etc. Rupp holds a special place in Lexington. Ellie then went on to describe all the businesses that surround rupp and how they thrive due to all the people that go to rupp for games or concerts. Overall it was a great piece on rupp and how valuable it is to the city of Lexington.

For my fourth movie I was able to watch another movie about ray-bans by Mitchell Taplan! Mitchell did a great job, after this being my 2nd movie about ray-bans I have gone online and bought a pair because they look so cool! Mitchell started off with a very cool look at a spinning pair of ray-bans. They were black all over, very sleek. He then went on to describe the process of making them, which is a lot more complicated than you would think. On a side note he used a great song thats entitled ray-bans, thats genius! After describing the process, he went on to show how popular these sun glasses really are. So many celebrities wear them. There were at least 20 images on his video that showed a list celebrities rocking the ray-bans. Mitchell went on to describe how we as a culture use these sunglasses, not only because of their design but because they are so popular world wide. Overall it was another great movie describing the use of ray-ban sunglasses!

Analysis 1+2

For the first movie I reviewed, I was able to watch a great info session about aviator ray-bands. Everything was there, Lauren started out with how they are processed and was able to specify what product she was working on. Her voice was clear and understandable. She then covered human experience. It was very cool to see how many people in the world where these glasses. It actually influenced me to want to buy a pair! She then branched off and explained how it is portrayed in the business world, the social world, and the cultural world. The fact that all kinds of celebrities wear these while singing or even acting is crazy. When talking about the media influence Lauren did a great job describing how the media influences our decisions when it comes to buying these glasses. They have portrayed them as cool, so their sales are through the roof with aviators.

The next movie I got to watch was made by Tolan Franklin, he absolutely killed it. Just from watching the movie, the pictures he added were absolutely beautiful. Chicago has always been a place I want to visit and after watching this I am even more excited to go! First, Tolan was describing the landscape of the city and the process of how it was made. He was describing the willis tower, the bean, the pier and all its attractions, and generally the city and how the buildings were built. Then he moved on to all the experiences that people have in relation to these attractions, it looks like a bunch of fun. He then shifted the entire video in to a serious discussion about how the media portrays Chicago. Unfortunately, they like to only talk about the bad things like killings, robberies, and gang violence within the inner city.

Informance Movie

Target Observation

I wasn’t able to actually go to Target because I live on campus and I don’t own a car. Here are some things that I found on their website.

http://www.target.com/p/tide-clean-breeze-liquid-laundry-detergent-100-oz/-/A-11212541#prodSlot=_1_3

Even though the design is simple and easy, it still says a lot. With the bright orange sticking out, catching the eye immediately. Genius when it comes to consumerism, by catching the customers eye quickly and efficiently, it is one step closer to bringing them in for the kill. (By kill I mean buying it). The shape of the bottle also helps it sell as well. It is easy to pick up and not very heavy. The mixture of colors on the front helps bring the attention away from the bright orange back in to the logo itself. Brand awareness is very important with products like this.

http://www.target.com/p/star-wars-the-force-awakens-6-action-figure-pack/-/A-17294971#prodSlot=_1_21

From this artifact, the first thing that stands out is its association with movie characters. The next interesting thing is its attention to detail, each action figure was carefully crafted to look exactly like the corresponding characters within the movies. The design aspects are through the roof with these action figures. It ties in to consumerism perfectly, simply because it is from a popular movie that kids love. Therefore they beg their parents for them until they buy it. Not only does it have that aspect but it is also heavily influenced by the media. Star wars made billions of dollars, a lot of that had to do with the hype of the media behind it.

http://www.target.com/p/pez-easter-egg-2-7oz/-/A-50247343#prodSlot=_1_9

The design process of this product was simple. How can we make this object so simple that every kid in the world knows what it is when they see it. It is clear to everyone what it is, an easter designed pez dispenser. The most obvious part of this product is the consumerism aspect. Easter is coming up and therefore everything that is worth anything will have easter themed products. Pez is just hopping on the bandwagon, it is how companies that sell products like candy make their money. They all follow trends through different holidays, whether its hearts at valentines day or eggs during easter, definitely the best way to market candy!

http://www.target.com/p/carson-5-shelf-bookcase-threshold/-/A-14550115#prodSlot=_1_2

This book case may look simple but in reality it was designed and crafted very carefully. Not only does it have to look presentable and nice, but it has to set itself a part from the million of other bookcases that are made by different companies every year. By making sure every corner was perfect and each level of the bookcase is equal there was a lot more thought process that went in to this than one would think. It doesn’t need much marketing or advertising because it is a household product that people tend to use everyday whether it is just for show or to actually put books on it.

http://www.target.com/p/nfl-cincinnati-bengals-table-lamp-multi-colored/-/A-21547428#prodSlot=_1_2

Finally, this Cincinnati Bengals lamp is a perfect example of three components. It is designed perfectly to fulfill the need of Bengals fans decor. It has a unique design that not only displays the bengals logo, but also fits the nfl logo. This is perfect for consumerism for that reason as well. Fans of the team and the nfl can appreciate the effort put in to design this lamp. They will not only buy it because it is a lamp, but they will buy it because it represents something they care about. Which is exactly what consumerism is. Besides that, the media influence is huge. By having the bengal logo and the nfl logo, this lamp has easy marketing every day.

Connections to other artifacts

Within our groups we were able to discuss what each of us has come up with for our artifacts and how we are going to go about making a movie about said artifact. What interested me the most was how people are going to make their movie. There is a lot of different software out there to build a storyboard/movie with. The most popular computer everyone talked about today was the mac desktop. With its power and data storage it is the perfect computer to use. Also, when people talked about music it was split half and half. Some really liked the idea of music in the background while others hated it. One thing we did come to a consensus on was doing a voice-over. Overall it was great to see what other people think of their storyboard.